"Where's the beef?" is a catchphrase in the United States and Canada. The phrase originated as a slogan for the fast food chain Wendy's. Since then it has become an all-purpose phrase questioning the substance of an idea, event, or product.
WUMB updates "where's the beef" into "where's the folk"?
When became a National Public Radio (NPR) affiliate, dumping folk and adopting a AAA format, it went through great pains to scrub the word "folk" from its website, logo, newsletter and lexicon. Read "4th Anniversary Folk-to-AAA Format Change at "Boston's NPR Music Station""
It is surprising that the "F" word has resurfaced, especially in a program title.
This past Saturday, September 14, 2013, UMass Boston licenced WUMB, "Boston's NPR Music Station", launched "Local Folk". The good folks at Towards Independent College / Community Radio WUMB captured the information from the WUMB website in the note "...two new shows starting saturday!...", the pertainent parts being Mr. Coman's official WUMB biography
Listen to the first podcast, that of local singer-songwriter Samantha Farrell.
In typical WUMB fashion, Mr. Coman started his new program with a blatant error, "...let's go off and start with a tune from the album..."; in response Ms. Farrell rightfully states "That sounds great. I'm going to play a song called "Lover She Waiting For You." (italics ours). Nice song, if you like jazz, but it and Ms. Farrell, who had her "Softly Swooning World Boston Release Show" at the Regatta Bar on September 18...
Like Clara Pella seeking the beef, local folk music fans are scratching their heads, asking "where's the folk?" Good luck with your program, Mr. Coman, but if you are going to call your program "Local Folk", include some folk music. And for the benefit of your listeners, you may wish avail yourself to recording songs (or tunes, as you call them) in WUMB's playlist archives; doing so is a fundamental service provided by DJ's. This capture indicates nothing of your program was recorded Saturday, 9/14 from noon to 2pm:
|The Red Telephone (from Forever Changes)|
- Ralph Keyes , I love it when you talk retro: hoochie coochie, double whammy, drop a dime, and the forgotten origins of American speech (Macmillan, 2009) ISBN 978-0-312-34005-6 pp. 7, 161. Found atGoogle Books. Accessed November 8, 2010.
- Bob Batchelor and Scott Stoddart, The 1980s: American popular culture through history (Greenwood Publishing Group, 2007) ISBN 978-0-313-33000-1 p. 48. Found at Google Books. Accessed November 8, 2010.
- What happened to Clara Peller
- After 27 Years, an Answer to the Question, ‘Where’s the Beef?’ New York Times, September 25, 2011
Definition by the National Endowment for the arts, copied here from the Pennsylvania
Council on the Arts.