WUMB proceeded to drink the federal kool-aid whose terms and consultants mandated it change format from locally-produced shows featuring quasi-folk music to adopting several NPR syndicated progreams played weeknights and weekends and during the weekdays AAA "music mix". To lead the transformation, then general manager Pat Monteith hired John Laurenti as its music director The word "folk" was purged from its lexcon, the scripts the "on air personalities" read, its logo, it monthly newsletter, and its annual summer festival. Ten months later, sister NPR station WGBH also dumped "the peoples' music" (folk and blues). In the words of Jim Kweskin,
-Jim Kweskin, November 11, 2009."I can only assume this has something to do with the almighty dollar. Isn't this supposed to be public radio and aren't we the public. Folk music has been a mainstay on WGBH for as long as I can remember. Acoustic artists are as popular as ever and in some ways even more popular then in days gone by. I don't get it. WGBH should be ashamed of itself. Well, as Ma Joad said, "We're the people and you can't stop us and you can't lick us. We just keep coming, 'cause we're the people."
The rest is history, including WGBH's termination of jazz hosts and cutting back total jazz broadcast hours, as one can read elsewhere in this blog.