Friday, July 5, 2013

Boston Beer Company Pisses-off Lunatic Fundamentalists

In a story titled

Fox News host: Not using God to sell beer means ‘the terrorists have won’

By David Edwards
Friday, July 5, 2013 11:38 EDT

The Raw Story reports "On Friday, the three Fox & Friends guest hosts expressed outrage that the brewer had not included the phrase “endowed by their Creator” in the commercial...." which lead me to read comments in The Boston Beer Company's "Samual Adams" Facebook page.

Recent Posts By Others

  • Martin F. Roper:

    Boston Beer Company:

    In regards to your recent Samuel Adams commercial: It looks like your company is having trouble with history, so I shall provide you some, that you should never forget, nor be afraid to acknowledge.
    Samuel Adams, 1722-1803. Born in Boston, he was brought up in a religious and politically active family. Adams would come to be known as a rebel, fighting for freedom and liberty from Britain. A famous quote quite explains his overall feelings:

    "If ye love wealth greater than liberty, the tranquility of servitude greater than the animating contest for freedom, go home from us in peace. We seek not your counsel, nor your arms. Crouch down and lick the hand that feeds you; May your chains set lightly upon you, and may posterity forget that ye were our countrymen." -- Samuel Adams

    Sam Adams was known for his virtue, as described below:

    A virtue is a positive trait or quality deemed to be morally good and thus is valued as a foundation of principle and good moral being.

    Adams stood up for his beliefs, in every way and every instance. He was not afraid. As one of the men who wrote the Declaration of Independence, he was a staunch advocate in its meaning:

    "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness."

    You can almost hear him say the words, can you not? Be not afraid, Boston Beer Company, for if you portray the image of Samuel Adams, then you must do it with gusto, pride, and truth. Political correctness is not representative of Samuel Adams, and he would scorn your commercial, as do I. He would've called you gutless, and "Loyalists". So, "If ye love wealth greater than liberty(freedom of speech)" then, "lick the hand that feeds you", Boston Beer Company, you do not represent Samuel Adams.

    "May your chains set lightly upon you, and may posterity forget that ye were our countrymen." Goodbye Boston Beer Company, you are not heroic representatives of this great Nation, or this great man, but rather, cowards, afraid to speak the truth.

  • You bunch of chicken crap losers! You cowards! I will NEVER buy Sam Adams again. Gutless gutter slim! How dare you pervert The Declaration of Independence on Independence day. May the Lord God who preserved this Great Nation curse you and your beer! Move to Mexico or Iran you pukes!

  • Samuel Adams was a devout Christian, a Puritan in fact. You should bow you head in shame. You act as if you had no choice. You had a choice, you could have been brave and done the right thing and NOT tamer with our Declaration of Independence or you could have done the cowardly thing and not used the Declaration of Independence in your commercial but instead you did the stupid thing and now I will NEVER buy a product of yours again out of respect for the mans name who you have chosen to tarnish.... Bow your head in shame.

  • You need to fire your marketing director on this major screw up, what a idiot !! To omit the "Creator" then have a lame excuse for doing so ... this is going to cost you dearly.

  • Sam Adams uses the words of the Declaration of Independence to try to sell their beer on Independence Day. However they leave out the critical words "ENDOWED BY THEIR CREATOR." Samuel Adams and the fellow signators who signed the declaration were willing to die for those words. In fact 5 were captured by the British and were tortured to death. 12 had there homes ransacked and burned. 2 lost their sons fighting the British, two had their sons captured. In total 9 signators died from wounds or hardship of the war. They pledged their lives, their fortunes, and their sacred honor.

    Sam Adams Beer has shown they have no honor. Join me and Boycott Sam Adams Beer until their is a full and TOTAL APOLOGY.

  • I have 2 bottles of Sam Adams Boston Lager in my refrigerator. It will be my last. You deny our creator in the name of political correctness, I deny you.

  • You lost a life long Sam Adams lover with your 4th of July ad. I understand the company prohibits religion in their advertising and I respect that. In changing a sacred document (Declaration of Independence) so it would fit your policy, you committed a grave error in judgement. If the original piece did not accommodate your rules, then you should have found another avenue to advertise. Your revisions highlight a major issue in this country and seemingly applaude the crowd that says it's "ok" to only abide by the rules and such that facilitate our whims.
  • You screwed up trimming "Creator" from the commercial and than hide behind a weak explanation. I won't buy your product anymore because you lacked the courage of the man you named your product after.......What a shame!

  • Just saw your "patriotic beer commercial" and was floored when I heard the actor omit the words "endowed by their Creator", a deliberate distortion of the real American brand that is beautifully stated in The Declaration of Independence and reads...
    "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness."
    Maybe it is time to re-invent YOUR brand, maybe as "Atheist's Ale" or "Generic Gulp". Then our Creator will not pose a marketing problem for you, even though it is He who has blessed our country immeasurably, whether you believe it or not.
  • ...We hold these truths to be self-evident, that all men are created equal, that they are endowed BY THEIR CREATOR with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness...

    Welcome to my list of lifetime boycotted companies, Hollywood actor's/actresses, music "artist's", and other Godless Rabble that I will never buy from again. That's too bad too, I used to like your product. Funny how it tastes how I would imagine piss would taste like now that I know you are ashamed of your Father. What's almost as bad is you have also tainted the very man's whom you use to sale your product. I bet he wouldn't be happy about this "oversight" either.
    • Sherry Lynn Here's what I wrote the Boston Beer company: Boston Beer Company:

      In regards to your recent Samuel Adams commercial: It looks like your company is having trouble with history, so I shall provide you some, that you should never forget, nor be afraid
      ...See More
      Altering history to suit your marketing? And then hiding behind some industry standards compliance B.S. to justify it. Very lame of you Sam Adams! Fix your ad to be accurate!
      Like · · about an hour ago

  • Just made the switch yesterday ... WOW I am impressed I wish I'd have done this ages ago!
    Like · · 2 hours ago
  • I have supported SA and followed you for years but to not using all the words in your commercial was wrong. I am a retired Army vet and am very disappointing in your actions. My family is planning a trip to Boston with the brewery as a must see but now a must avoid. This is not a religion issue with me it is a document that I believe in to the death and you bowed to the political correctness. An American company using the name of a founder and great Patriot should be ashamed.
    Like · · 2 hours ago

    • 6 people like this.
  • There is no excuse, They are hiding behind some stupid idea instead of showing what they are saying actually does exist. If they were afraid to do that they should have refrained from saying any of it. I'm ashamed of you, Sam Adams Company.
    Like · · 2 hours ago

    • 2 people like this.
    • Kerry Crum Do You Notice the Crucial Declaration of Independence Phrase Missing from This Samuel Adams Commerci
      Editor's note: See the important update at the bottom of the story that may explain the omission. -- Samuel Adams beer naturally lends itself to patriotic ruminations. After all, nothing says independence like a beer named after one of our Founding Fathers. In fact, you may...
      TheBlaze is a news, information and opinion site brought to you by a dedicated t...See More
  • No more Sam Adams in this house. You can't edit historical documents to read as you would like.
  • I "liked" Samuel Adams but I will always choose to support and defend the Constitution AND the Declaration of Independence. I am not ashamed of words chosen by our founding fathers. You have made a BAD decision by pandering to political correctness and I will never buy another Samuel Adams product. Perhaps you should change your name to "Benedict Arnold Beer?"

  • Excellant Beer. STUPID MANAGEMENT. six pack in my cooler will be my last

  • Ronald Reagan Quotes on Government and Liberty

    Inspirational words from the greatest President of the 20th Century:

    Concentrated power has always been the enemy of liberty.
    ...Continue Reading
    Like · · 2 hours ago near Charleston, SC
  • better sell in the liberal market if that what yall are going to show on tv Ads......your politiac correctness is going to cost yall a lot......sam adams..the beer of liberals......

  • "I pledge allegiance to the Flag of the United States of America, and to the republic for which it stands, one Nation under God, indivisible, with liberty and justice for all."

  • Sorry I had my last Sam Adams, bad move on advertising. No God no Sam.

  • Samuel Adams is spinning in his grave! You idiots!

    He and the fifty five other men signed that Declaration and pledged their lives, fortunes, and sacred honor.

    And you pledged to be Politically Correct? Are you effin kidding me?
    ...See More
  • BOYCOTT SAM ADAMS, if you like this, please paas along and tweet, we are tired of the war on God in this country!!!

  • Well, well, well. Lord help me. I am so sick of of businesses that are permeated by cowards and sycophants. Is there any company left in this country that has any backbone at all? I guess this would not have bothered me so much if the person of Sam Adams was not used to market beer for such a bunch of weenies.

    Samuel Adams was a firey patriot who stood for liberty and freedom, and was not afraid and did not care that he might "offend" with his passion for freedom.

    You all need to find a new "mascot" for your beer. May I suggest Benedict Arnold would be more appropriate for your company.

  • trying to hide behind industry standards...why do commercial in first place if not ambivalent to offending people of faith!! Their founder i bet is a big time obama contributor, Obama is infamous for omiiting "endowed by their Creator", this phrase is so important because since our rights are God given, man cannot take them away, without this phrase, it is at the whim of man, this is what makes our country singular, and the idiots or should i say reprobates at this company are oblivious to to it. No one who treasures America should pay hard earned money to drink this beer!

  • If you don't want God in your beer commercial then I don't need you beer in my fridge!

  • I Will NEVER drink samuel adams again. you decide to run a commercial with the preamble and omit CREATOR?? Then I put you in the same ilk of humanists and liberals who are tring to take God out of our culture. Your beer is to me now a SYMBOL of those people. You have demeaned outr founding Fathers and christians around this country. No EXCUSE, i am boycotting and asking all my friends

  • We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness
    From the Declaration of Independence signed by Samuel Adams......Since you forgot obviously

  • Maybe your politically correct customers will support you. I won't.

  • Not deserving of using the name "Samuel Adams," might I suggest "Sniveling Milksops?"

  • I really like you beer (and use to buy it all the time) but with your new Constitution commercial leaving out God I don't think I'll be buying your product until you change it.

  • Obama and like ilk must be very pleased with your latest commercial. Goodbye Sam Adams!

  • I really loved your beer, I refuse to become crude as others on here have become, but taking GOD out of the Declaration is wrong in itself, but you must not be a Christian people at you're brewery if you are willing to insult GOD because of a "supposed code". Or perhaps you are willing to turn your back on GOD in order to not offend atheists so that you can get their money. When it comes to GOD, you cannot straddle the fence. If you feel it is worth getting the "pc crowds" money, then I believe I would rather not give you mine. It is unfortunate, I loved your beer, I do not like your principles. You cannot serve both GOD and Mammon"

  • Do you make your beer like you do your commercials? only putting in some items, but not all the items needed to make it a great beer? Well, that document is a great document, and by not putting the word "creator" in that statement, waters it down. Disappointing.

  • Quote the Declaration of Independence accurately or don't use it at all. You disrespect Thomas Jefferson as the writer of the Declaration of Independence, Sam Adams, and the other Patriots when you misuse their words.
    PS - who really owns Samuel Adams? I'd be willing to bet it's not an American.


  • Drank my last SA beer.Politically correct cowards. Lame excuse to blame it on a beer committee. Gog is in the pledge.

  • To have been politically correct, the bartender pouring the beer should have been jihadist.

  • If you choose to invoke the Declaration of Independance you should use the whole phrase. After I heard your commercial I recapped my Bottle of Boston Ale. It will be up to you if I open any more. What are you ashamed of? Don't be a coward. Don't bow to "Political Correctness" !

  • Great PR move SAM .. YOU will lose big with such a "dumber than dumb" position .. "Endowed by our CREATOR" is at the very heart of our Declaration of Independence .. REALLY DUMB SAM!

  • Your response as to why you omitted the phrase "by our Creator" was quite lame. There will be NO MORE sam adams in my house.

  • So you can't use the word "God" in your new ad but you use "Creator". Either pull the ad or I'm done with your beer. They should run you out of Boston. Who is your "creator"? And your excuse is pure BS.

  • Umm... Do you guys see the irony of a beer company named after Sam Adams and quoting Jefferson's Declaration of Independence on July 4th, leaving "by our creator" out of the quote? Apparently you do bow to one king, the King of PC. I'm not going to dump your beer over this but you guys need a serious rethink.


  • I understand your reasoning for taking God out of your commercial but I really think you should make a stand. Its not like you are saying God approves this beer, you are reciting words that were written over 300 years ago. I have recently discovered I love your beer and I think it'd be awesome if you told political correctness to shove it. The problem with our country today is we are trying to hard to not step on any ones toes. Thats not why this country was founded partially by your name sake.
    Like · · 3 hours ago

    • Joe Footer likes this.
    • Todd Tucker The word is Creator. This was done on purpose, as to not call out a specific deity. And those words were written 237 years ago. If they are going to quote a founding document, do so, or not at all. But don't bastardize it.

  • I WILL NEVER BUY FROM YOUR COMPANY EVER AGAIN!!! I will also tell everyone about your crappy commercial where YOU cut GOD out. You're nothing but a PC piece of crap!!! Do you IDIOTS understand that THIS nation was build on the principle of GOD being the creator. Your STUPID little guidlines do NOT override anything. Take your policy and beer and SHOVE IT!!!
  • Sorry Jim! Your attempt to avoid offending anyone by omitting the Creator fro your Declaration of Independence ad has offended ME! Until this is corrected, I have had my last Sam Adams.
  • Where's the "Unlike" button? You lost a customer yesterday with that crap ad.
  • NO MORE SAM ADAMS for me! You rewrote the Declaration of Independence. You didn't want to offend anyone but yet you don't worry about offending Christians. That's fine...we don't have to support your company!!
  • No more Samuel Adams for me! You kicked our Constitution in the teeth by omission of "our creator" in your t.v. ad. So, Samuel Adams beer trumps the Constitution. I think NOT.

  • Very disappointed in your decision to remove creator/God from your Independence Day commercial. I enjoy your products but will no longer be customer.

  • they'll be no more sam adams beer bought by me due to your political correctness comericial.....yall were just dumb doing that.....

  • After seeing your new commercial, it's no wonder I never liked your beers! If I had liked them, I surely would never buy again!

  • Samuel Adams your dead to me.........
  • HAHAHA Now you story is national and on Fox News this morning! HAHAHAHA I am celebrating my independence from your beer!

  • "endowed by our Creator..." if you cant add it as it is into your commercial then perhaps you shouldn't put together a commercial based off of the Declaration of Independence. This sort of picking and choosing escalates the decay of great country.
  • Shame on you Sam Adams for deliberately omitting "by our creator" in your new commercial! Would the original Sam
    Adams have deleted that phrase - I doubt it! I'll be buying another beer from now on.
  • Shame on you for removing God from the Declaration! My Yeuling purchases just doubled!
  • Bow to no king? That why you left the one true "KING" out of your ad!
  • You bow to no King...Changing your message to exclude GOD just lost you an account with our restaurant...We prefer water to Sam Adams now.....Disgraceful!
  • Hey there Sam ... take your beer and shove it!
  • stick your beer up your ASS

  • you cant take god out of the declaration of independence , i will never buy your products again
  • You currently have the freedom to do as you wish in your Marketing Department. I too have the freedom to be offended by your creative re-write of the Declaration of Independence and never spend another cent on your product. May you reap the benefit or detriment of the creative process.
  • You remove words from history, you are now history and removed from my purchase list.
  • I have been drinking Samuel Adams for quite sometime. You claim to be a Brewer-Patriot. Why whitewash our history ? Why tamper with such an essential historical document such as the Declaration of Independence ? Are you ashamed of our Founding ? I will not buy another one of your products until you apologize. This is a huge sacrifice for me since I am in love with your beer. We all make mistakes. Do the right thing.
  • I am a retired US Army Command Sergeant Major and I have defended the Constitution, the Declaration, and the Bill of Rights with my well as your right to OMIT God from a coveted and respected historical document of ours....its ALSO my right to omit you from my shopping list!!! I am sick of companies thinking they can PC their way into our pocket books by siding with everyone that has a bug up their ass in this country....good by Sam Adams. What is so sad is that right this very moment you are just thinking about your money....go to Hell Sam!
  • I can't believe Fox News is wanting God to advertise beer - but, here's to you, Samuel Adams, whether your intention or not, great free advertising campaign!!!
  • Returning what I have left and if the store won't reimburse me they can throw it out. Your add offends me and so now does your company. God created your ingredients.
  • Lunacy on your part Sam Adams. It's the Declaration of Independence for God's sake. Are you an American Company? Screw you. No more. No more Samuel Adams beer for me or my family.
  • I just saw your ad for the 4th of July. If you are going to be so politcally correct and omit "endowed by our creator" from the Sam Adams ad I may have to look elsewhere for my beers of choice. I have always been a Sam Adams fan, but if you want to go so far as be ashamed of what Sam Adamssigned inthe Declaration of Independence, perhaps you should not use any of his writings or likeness. He would be ashamed of the way you portrayed this I'm sure.
    Sam Adams layed his life and well being on the line by signing this historic document and you are afraid of the PC crowd. Kind of ironic.

    Pardon me, I'm off to the packy to buy a case of Sam Adams.

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